The Pacific Asia Travel Association (PATA) has announced the appointment of Liz Ortiguera as its next chief executive officer (CEO) effective 17 May 2021, succeeding Dr. Mario Hardy who will finish his term at the end of May. The announcement was made at the association’s board meeting held earlier today.

PATA chair Soon-Hwa Wong said: “We are delighted to welcome Liz to the PATA family, especially as she will be the first Asian American female CEO in PATA’s 70 year history. Her extensive leadership experience across different industries in the Asia Pacific region is what PATA needs to lead the Association to new heights. The Executive Board looks forward to working closely with her as we rebuild a more resilient, responsible, sustainable and stronger travel and tourism industry.”

Commenting on her new appointment, Ortiguera said: “I am honoured to be selected as the next PATA CEO.  I am confident that PATA, with its diverse member base of industry leaders, will continue to help catalyse our industry’s recovery and growth.  From crisis comes innovation and from community comes strength. PATA is even more critical as a business community today to support new partnerships, innovation, and the adoption of sustainable business practices.”

Liz Ortiguera is a senior executive with over 25 years of global experience and expertise in general management, marketing, business development, and partner network management.