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New identity for Genting Highlands hotel

Mark Elliott

- July 27, 2017

Hotel On The Park has 448 rooms

The Theme Park Hotel in the Resorts World Genting, the Malaysian integrated resort, has been rebranded.

The oldest hotel at the park, dating back to the 1970s, the Theme Park Hotel was formerly known as the Highlands Hotel but was renamed when a theme park was built next to it.

Following another refresh, the property will now be known as “Hotel On The Park”. The hotel still retains its 448 rooms, but its interiors have been revamped with creative theme.

In the lobby, giant tea cups, benches and mirrors are designed to reflect an “Alice in Wonderland” style, while public bathrooms are decorated with green and white polka dots, and all of the hotel’s directional signs appear hand-written. A new casual F&B outlet has also been launched.

“It’s an old structure, based on a boxy, old school, industrial design. We wanted something exciting, new and different,” said Edward Holloway, senior vice president of hotel operations for Resorts World Genting. “We went to design a surreal hotel which was stripped to the bare minimum to provide more bed space, but one that would have all the expected things drawn in.”

The family-oriented hotel is located close to the new Twentieth Century Fox World, which is scheduled to open in the coming months.

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New identity for Genting Highlands hotel

Mark Elliott

- July 27, 2017

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats