The World Travel & Tourism Council (WTTC) has announced that in just three short months, 100 destinations are now using its ‘Safe Travels’ stamp, with the Philippines becoming the official 100th destination.

WTTC, which represents the global travel and tourism private sector, made history earlier this year when it launched the world’s first ever global safety and hygiene stamp, and today the Safe Travels stamp reached its first major milestone. The stamp, which was developed in order to help restore confidence in travellers and work to revive an ailing travel sector, is now also being used by many more major holiday destinations such as the Maldives, Bermuda, Namibia, Uganda and Montenegro.

The specially designed stamp enables travellers to recognise destinations around the world which have adopted health and hygiene global standardised protocols – so they can experience ‘Safe Travels’. This landmark move by WTTC also received the backing of the United Nations World Tourism Organisation (UNWTO).

The launch of global protocols to recover the travel sector have been embraced by over 200 CEO’s including some of the world’s major tourism groups.

Gloria Guevara, WTTC president and CEO, said: “We are delighted to see our innovative initiative is proving such a great success and is being used by destinations from all corners of the globe. The 100 destinations which now proudly use the stamp are working together to help rebuild consumer confidence worldwide. We welcome the Philippines, an incredible destination and home to some of the world’s most beautiful islands, as our 100th destination, as well as other popular destinations around the globe such as Turkey, Egypt, Indonesia and Kenya.”