In an effort to tap into the family segment, the Philippine Department of Tourism (PDOT), in cooperation with travel partners from UAE, Saudi Arabia, Qatar, Kuwait and the Philippines, has launched a ‘Kids Go Free’ campaign. The new campaign will promote the Philippines as a holiday destination for families seeking leisure, relaxation, and fun experiences.

The launch, which was held at the Shangri-La Hotel Dubai on August 18th, provided travel agents with detailed information regarding the campaign and travel to the Philippines. It is the first time the Philippine Department of Tourism has conducted a ‘Kids Go Free’ promotion in the Gulf countries, the timing of which has been designed to be valid throughout the Eid Al Adha holidays.

The campaign is the most recent initiative by PDOT that focuses on reintroducing the Philippines as a family destination and offers holiday packages coupled with excellent value for families. The campaign packages are available immediately right through to end of October 2014 and span six-nights/seven-days, during which two children per family under the age of 11 can enjoy an exciting array of activities, food, accommodation and other experiences all on complimentary basis.

Over 30 hotels and resorts ranging from luxury five-star to stylish three-star accommodation are participating in the campaign. Some of the participating outlets are the Enchanted Kingdom, Manila Ocean Park, Zoobic Safari, Paradise Ranch, Subic Zoocobia and Ocean Adventure.

Assistant secretary Benito C Bengzon, Jr, officer-in-charge of the tourism development, PDOT said: “We have launched this campaign exclusively for families from the Middle East. This is to encourage them to experience the value, friendliness, excitement and fun that the Philippines has to offer, positioning the country as a ‘top of mind’ family holiday destination especially for the upcoming Eid Al Adha holidays.”

The popularity of the Philippines has been steadily increasing with total number of visitors from the Middle East recorded at 68,916 in 2013, an increase of 20% compared to number recorded in 2012. Visitors from UAE and Saudi Arabia lead the region in terms of visitor numbers, with Saudi Arabia providing 38,969 visitors in 2013 and the UAE 15,155.

According to latest arrival statistics available, the trend is continuing with visitors from the UAE up by seven percent for the first six months of 2014 compared to 2013.

“The GCC is an emerging market for us, one which we see significant potential for growth. GCC nationals as well as many other nationalities do not require an entry visa if visiting for 30 days or less. We truly believe we have something special to offer all people of all ages and interests,” added Director Verna Covar-Buensuceso, officer-in-charge of the market development group, PDOT.