The Philippines reports that its delegation generated over US$7.4 million in sales leads at the 2024 World Travel Market (WTM) held in London earlier this month.

According to  report released by the Philippine Department of Tourism (DOT) on Monday, 24th November, the country’s delegation secured a total of 466 sales leads and 41 onsite bookings during the event which was held between 5 and 7 November.

The sales lead marked an increase of over US$3 million from the total generated from the 2023 WTM.

The Philippines’ sustained presence at the WTM 2024 London aligns with trends in the United Kingdom’s outbound travel market, which is projected to reach US$90.46 billion in 2024, according to Future Market Insights.

Bigger and better

Led by the DOT and the Tourism Promotions Board (TPB), this year’s delegation was the largest sent by the country since the pandemic.

This year’s group was made up of 22 private sector exhibitors, including tour operators, destination management companies, as well as hotels and resorts.

Also in the team were representatives from the Aklan Provincial Government, the Tourism Infrastructure and Enterprise Zone Authority (TIEZA), and the Philippine Retirement Authority (PRA.)

The Philippine Pavilion attracted attention from major media outlets and key tourism stakeholders.

On top of the usual sun and beach destination, the Philippines also showcased its unique experiential travel offering through packages focused on cultural immersions, festivals, the creative arts, health and wellness, gastronomy and other offerings.