Pitch, the modern golf club designed for players of all skill levels, has extended  its partnership with adidas to promote the game to women in and around London  with the launch of its Women’s Beginner Golf Academy 2024. 

As golf continues to ride its post-Covid participation wave, recent studies point  to a younger demographic taking up the game, with larger increases in off-course  engagement (indoor golf clubs, driving ranges) wooing city dwellers to the game.

The golf boom hasn’t gone unnoticed with A-list celebrities either, with the likes  of Eva Longoria, Nicole Kidman, Catherine Zeta-Jones, Cameron Diaz and  Jennifer Lopez leading the way for women, as well as Kirsty Gallacher, Jenni  Falconer and Denise Van Outen.

Pitch and adidas’ Women’s Beginner Golf Academy has been designed with the  goal of creating a community for women who want to play golf and socialise. The  academy is offering 100 free beginner lesson packages with the aim to grow the  sport and increase participation.

Following the success of the campaign last year, which was exclusively open to  beginners, the class of 2024 opens this April and sees each participant receive five lessons, including two group sessions and three individual lessons, all led by  a PGA golf professional.

With two venues in London and plans for more underway alongside a national  and international expansion, Pitch has received recognition by establishing itself  as the go-to destination for golf enthusiasts seeking an inclusive, innovative and  enjoyable golf experience. It combines leading technology, professional coaching  and a contemporary socialising experience for all ages and levels.

Pitch COO, Jessica Ormrod, said: “We are committed to making golf more diverse  and accessible, and following the success of the academy last year, we are  excited to be able to offer the opportunity to 100 more women who would like to  make golf a part of their life.

“Bridging the gap between seasoned golfers and newcomers is an important part  of our ethos, while creating an environment where everyone can enjoy the sport – and the social side of it – whatever their skill level.”

Chris Hedderman, marketing and product director at adidas Golf, said: “We are thrilled  to continue our partnership with Pitch for the Women’s Beginner Golf Academy. At  adidas, we believe in the importance of a community, and the academy embodies this  perfectly.

“It’s not just about learning the game; it’s about creating spaces where like-minded  women can come together, share experiences, and forge lasting connections, all while  enjoying the game. We’re proud to support initiatives that not only introduce more  women to golf but also foster an inclusive and supportive environment for them to thrive  in.”

Pitch offers both membership and casual bookings with attached PGA  Professionals to assist with coaching. Its venues also offer resident DJs, lounges,  contemporary food and beverage options, social spaces and a golf fashion  concept store in addition to the virtual golfing bays.

Applications for the class of 2024 are now open and will close on Monday April 1, 2024, with successful applicants being notified by Wednesday April 10. To complete the application form and for more information, please click here.