Portman Travel Group, the owner of Elegant Resorts, has acquired personalised luxury holidays provider If Only for an undisclosed amount.

The new deal will see the company, which has grown significantly in 2019, join Portman Travel Group’s brands such as Elegant Resorts, Clarity, and Ian Allan Travel. If Only has recently invested in new offices and expanded its portfolio in the US and Caribbean, and soon in Japan and China for the first time.

After 18 years, its founders Brendan and Mary Maguire have stepped back immediately to allow CEO Andy Freeth and his team continue the company’s expansion plans.

“A long-established and respected trade business”

Founder Brendan Maguire commented: “If Only is a long-established and respected trade business, and this is a brilliant move for our partners and customers. The acquisition will allow Andy and his team to continue the phenomenal growth delivered. I would personally like to thank all of the team at If Only, our suppliers and our travel agent partners for their support over the last 18 years and look forward to retirement.

“While Mary and I are sad to leave a business we’ve worked so hard on; we see this investment as a really exciting opportunity for the brand and the team.”

If Only provides personalised luxury holidays to Australia, New Zealand and the Pacific Islands, Asia, the Indian Ocean, Arabia and the Americas.