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Soirees, Sojourns & Stories: Raffles’ new book details 130-year journey

Soirees, Sojourns & Stories: Raffles’ new book details 130-year journey

Christian Tolentino

- September 19, 2018

 

Raffles World

Raffles has unveiled a storybook in partnership with Rizzoli New York, to uncover the glamour, romance and history behind the brand.

Raffles Hotels & Resorts, one of the most revered names in luxury hospitality, announced a new collaboration with Rizzoli New York. Through the help of the US-based publisher, the brand released “Soirees, Sojourns & Stories” — a 200-page slipcased volume that takes readers on Raffles’ well-documented journey.

Soirees, Sojourns & Stories
Soirees, Sojourns & Stories

Written by Natasha Fraser-Cavassoni, each chapter looks into Raffles’ evolution — from the opening of its Singapore flagship in 1887 to the latest chapter being the recent unveiling of Raffles Europejski Warsaw. The story weaves through history to reveal how Raffles created its legacy across the globe.

The book contains contemporary photography depicting special events, remarkable stories and celebrity guests. It also features literary excerpts, recipes and original illustrations by Luke Edward Hall.

“Time-honoured traditions, remarkable stories and extraordinary portfolio”

“We are delighted to partner with Rizzoli to create this captivating volume; it allows us to showcase our time-honoured traditions, remarkable stories and extraordinary portfolio of hotels in a meaningful way, even as we continue to expand and open new addresses in exciting international locales,” said Xavier Louyot, senior vice president, Brand Content, Raffles and AccorHotels Luxury Brands.

Raffles Singapore
Raffles Singapore

The book collaboration comes as Raffles prepares its debut into North America. Set to open in 2021, Raffles Boston Back Bay Hotel & Residences will be the first Raffles property in the region. The property will include 147 guestrooms and 146 branded residences in a new 33-story building.

Additionally, Raffles Singapore is currently undergoing a restoration and scheduled for a highly anticipated reopening in the first quarter of 2019.

“An exciting new era of expansion”

“Raffles has entered an exciting new era of expansion,” said Jeannette Ho, vice president, Raffles Brand Strategy & Strategic Partnerships. “Yet the brand remains true to its origins, delivering the timeless elegance, first-class travel experiences and the authentic personal charm that our loyal guests have loved for well over a century.”

Soirees, Sojourns & Stories reveals the brand’s stories amassed over more than 130 years. It will be available in December 2018 at selected bookshops and all Raffles Hotels & Resorts worldwide.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
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We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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Soirees, Sojourns & Stories: Raffles’ new book details 130-year journey

Christian Tolentino

- September 19, 2018

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats