Rajasthan Tourism dazzled at the 44th edition of World Travel Market (WTM) London, held at ExCeL London (Exhibition Centre London) from November 6th to 8th, 2023. Leading the Rajasthan delegation at this prestigious global event was Dr. Rashmi Sharma, Director of Rajasthan Tourism, and Upendra Singh Shekhawat, Deputy Director of Rajasthan Tourism. Known for its incredible landscapes, vibrant festivals, and rich cultural heritage, Rajasthan has always been a magnet for travelers from around the world. The state receives millions of foreign visitors each year, all eager to experience its unique charm.

This year’s participation in WTM is especially significant as it coincides with the reopening of the travel world after the challenges posed by the Covid-induced lockdown and travel restrictions. Rajasthan Tourism is dedicated to providing safe and enriching experiences for travelers, emphasizing responsible and sustainable tourism practices. Dr. Rashmi Sharma, Director, Rajasthan Tourism, said, “Rajasthan’s incredible diversity and rich history have made it a preferred destination for travelers seeking unforgettable experiences. With our participation at WTM London 2023, we aim to showcase our commitment to sustainable tourism practices and reinforce our efforts in welcoming even more travelers to our magnificent state.” Rajasthan Tourism’s pavilion will be an oasis of culture and tradition, themed as “Rajasthan: Where History Comes Alive.” It will offer a glimpse of the state’s unique festivals, traditions, and attractions, bringing the essence of Rajasthan to London.

One of the highlights at the Rajasthan stand S11-420 is a high tea event on November 7th at 1:00 PM, where you can savor traditional Rajasthani delicacies while networking with the team.  Rajasthan, known as “The Land of Kings,” is a captivating destination in India that embodies rich history, vibrant culture, and breathtaking landscapes. It offers a unique blend of heritage, traditions, and modern experiences, making it a must-visit for travelers from around the world. Rajasthan Tourism is committed to sustainable tourism practices and preserving the state’s cultural and natural treasures for generations to come.