Red Planet Hotels has formed a new partnership with SiteMinder as it embarks on a major expansion plan.

The company, which operates 24 hotels in Thailand, Indonesia, the Philippines and Japan, will utilise SiteMinder’s cloud-based distribution technology to boost reservations at these existing properties, plus the 12 additional hotels it is planning to launch by the end of 2018. These new properties will add more than 4,000 rooms to Red Planet’s total inventory.

“Red Planet Hotels has become a recognised brand for travellers who visit Asia and are in search of value. So, it’s important we aren’t expanding for expansion sake, but are creating greater options for accommodation that are not only appealing to value-driven travellers, but that can be found and booked,” said Red Planet’s regional director of revenue management, Leah Teresa de los Santos.

“We knew early in the process that we would need technology to compete in the complex channel distribution landscape that exists within today’s travel industry, and SiteMinder has solved that challenge for us. Without their platform, our strategy for room distribution would be inefficient and therefore very costly in terms of lost revenue and occupancy. However, since this partnership, our overall revenue has clearly increased,” she added.

SiteMinder connects Red Planet’s property management system, RoomKey PMS, to multiple online booking sites, allowing the company to set its availability, rates and reservation data across various distribution channels.

“SiteMinder is proud to be helping hotel businesses like Red Planet Hotels to achieve optimum success, and to be part of their growth journey. We have supported Red Planet Hotels’ existing properties for many years and we are delighted to provide this same support to all the exciting new properties to come,” said SiteMinder’s managing director for Asia, Glenn Andrews.