Sabre has expanded its agreement with Hertz, making the car rental company’s full inventory available via the GDS.

This means that travel agents, both traditional and online, will be provided with access to the same content and rates that can be found on Hertz’s websites.

The deal includes inventory from all of the company’s brands, including Hertz, Dollar, Thrifty and Firefly.

“Sabre and Hertz have reached a landmark agreement that will maximise retailing opportunities through a mix of digital channels,” said Traci Mercer, Sabre Travel Network’s senior vice president of hotel, car, cruise & rail. “We continue to offer Hertz seamless connectivity to the largest travel agency network, and making full content available will expand their brands’ footprint and enable additional sales opportunities to travellers through our technology.”

Under the arrangement, all channels using Sabre technology, including OTAs and corporate booking tools, will now display Hertz’s full inventory and all available pricing options.

For agents, these will be integrated into the Sabre Red platform booking platform. This alleviates the need to shop and compare options across multiple channels.