Sabre Corporation (NASDAQ: SABR), a software and technology provider that powers the global travel industry, today announced a new agreement with Seibu Prince Hotels Worldwide. The hotel chain will deploy the Sabre SynXis Central Reservation System (CRS) to reach the broadest points of distribution in the industry as they forge ahead with ambitions to double the size of their property portfolio.

Under the agreement, Seibu Prince Hotels Worldwide will be using the SynXis platform to expand its reach across global distribution channels. The chain is also deploying SynXis Booking Engine to drive direct bookings and SynXis Channel Connect to connect to hundreds of OTA channels globally. The addition of Seibu hotels to Sabre’s SynXis platform means its properties are available to book through Sabre’s own global GDS as well as others, corporates, travel management companies, and almost 900,000 travel agents and tour operators globally, significantly increasing distribution channels and revenue opportunities.

“We have aggressive plans to double our hotel numbers to 250, so it’s essential that we are working with the right technology partner with the advanced, scalable solutions, and the future-focused mindset we need to support those ambitions,” said Eiichi Akamatsu, Director, Executive Managing Officer, Seibu Prince Hotels Worldwide. “Given our rapidly expanding scale, Sabre SynXis will enable us to consolidate operations into one intuitive ecosystem so we can improve the guest experience while increasing our geographic footprint and driving efficiencies for our international growth.”

With more than a century of hospitality experience, Seibu Prince Hotels Worldwide is focused on asset-light hotel operations, with an aim to expand its scale two-fold. Seibu Prince brands include The Prince, Grand Prince Hotel, Prince Hotel, Prince Smart Inn, The Prince Akatoki, Policy, Park Regis by Prince, Park Regis Park Proxi, and Leisure Inn overseas. These include hotels in major Japanese cities and resort areas such as Tokyo and Kyoto, as well as popular destinations in Asia, the Middle East, Oceania, the US, and Europe. It will continue to develop its business to achieve its goal of expanding its network to 250 hotels in Japan and abroad.

“We’re thrilled to welcome Seibu Prince Hotels Worldwide to our Sabre SynXis family,” said Frank Trampert, senior vice president, global managing director of community sales for Sabre Hospitality Solutions. “Seibu Prince Hotels Worldwide will now be able to gain an intuitive chain-wide performance overview and valuable insights to enable improved distribution, increased bookings, and optimized offerings for guests at its existing, and future, hotels. We’re looking forward to many more Seibu properties connecting to the SynXis platform as Prince drive forward their exciting expansion plans.”