LOADING

TDM NEWS EVENTS IWTA SERIES TDM

Travel Daily Media

Today Free Charge

Sign up today free of charge.

Join our global community of over 5 million travel and hospitality executives.

Singapore Airlines Steers Through Skies and Scepticism Post Air Turbulence Incident

Singapore Airlines Steers Through Skies and Scepticism Post Air Turbulence Incident

Joe Cusmano

- May 30, 2024

Following the recent air pocket incident involving a Singapore Airlines flight, the airline has been lobbed into the limelight for both the terrible occurrence and its subsequent response. The event, which led in the terrible death of a British passenger and several injuries, raised concerns among travellers throughout the world about the safety of air travel in case of severe air turbulence.
The flight from London to Singapore met strong turbulence over Myanmar, forcing the plane to drop 6,000 feet. Among the 211 passengers and 18 crew members, 71 were sent for treatment, with one fatality reported. The event has left passengers traumatised, with several remembering moments of absolute terror when the plane hit the air pocket as the cabin crew was serving breakfast.
Singapore Airlines’ management of the negative impact has been multifaceted. Immediately following the incident, the airline dispatched a team to Bangkok to provide support to the affected passengers and crew. The airline’s swift action in attending to the needs of those involved has been a critical part of its crisis management strategy.
In the days following, Singapore Airlines has been transparent with the public, providing updates on the condition of the injured and the measures being taken to assist them. The airline has also been working closely with aviation experts and meteorologists to analyse the cause of turbulence and implement strategies to prevent similar incidents in the future.
The airline’s response demonstrates its dedication to passenger safety and readiness to address travellers’ issues front on. While the event has likely generated a stir among the public, Singapore Airlines’ prompt and humane response may help restore trust in the company and air travel.
As the industry reflects on this event, it serves as a reminder of the unpredictable nature of flying and the importance of constant vigilance and innovation in aviation safety. Singapore Airlines’ handling of the situation demonstrates how airlines can navigate the turbulence of public concern and emerge with their reputation for safety and reliability intact.

Airlines’ handling of the situation demonstrates how airlines can navigate the turbulence of public concern and emerge with their reputation for safety and reliability intact.

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats

Singapore Airlines Steers Through Skies and Scepticism Post Air Turbulence Incident

Joe Cusmano

- May 30, 2024

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats