Global meetings and trade show organiser IBTM has selected Singapore as the site for the inaugural IBTM Asia Pacific. The event will take place from 6 to 7 September 2022 at Marina Bay Sands. It’s the sister event to IBTM World and IBTM Americas and will be coupled with the first edition of Singapore MICE Forum (SMF) X IBTM APAC, in partnership with the Singapore Association of Convention & Exhibition Organisers & Suppliers (SACEOS). The forum will be held on 5 September.

The launch of the inaugural IBTM Asia Pacific event signals the progressive return of international events to Singapore and the resurgence of the MICE industry.

Singapore is a key MICE hub and ideal location for the event because of its vibrant business culture, excellent infrastructure, and stellar track record in delivering similar high-quality events.

Before the pandemic, Singapore’s meetings, incentives, conferences and exhibitions (MICE) market reached USD2,523.4 million in 2018 and is expected to attain a market value of USD5,214.9 million by the end of 2027, registering a compound annual growth rate (CAGR) of 8.4%.

Themed ‘Make Every Connection Count’ IBTM Asia Pacific 2022 should welcome exhibitors from over 40 countries, as well as pre-qualified hosted buyers and visitors.

IBTM Asia Pacific event manager, Michael Jones, commented: “Now more than ever, making every connection count is critical for event professionals as together we rebuild our industry.”