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SriLankan Airlines powers BikingMan Ultracycling World Championship

SriLankan Airlines powers BikingMan Ultracycling World Championship

Kanchan Nath

- May 10, 2024

SriLankan Airlines powered the seventh season finale of the BikingMan Ultracycling World Championship, which recently culminated in an exhilarating race through Sri Lanka’s scenic landscapes and showcased the island’s allure for adventure sports and tourism. The world’s first ultracycling championship, BikingMan offers athletes the ultimate endurance challenge on legendary international courses with extraordinary topographical and climatic conditions.

The itinerary of BikingMan Ultracycling World Championship was meticulously crafted to showcase iconic Sri Lankan tourist hotspots, and captivate athletes and adventure enthusiasts. As the Official Airline Partner of the event, SriLankan Airlines supported the participants and organizers for a seamless journey and used the occasion to springboard content promoting Sri Lanka on social media as well as European sports channels and within the BikingMan network.

Over 50 international participants raced towards the finish line, conquering 200 kilometers each day over a span of five days, all while being completely self-reliant. It was the ultimate test of endurance and grit, fueled only by the breathtaking routes and spectacular scenery that define the Sri Lankan countryside.

“It has been an incredible life lesson: the hospitality of the Sri Lankans, the lush landscapes, the immersion experience, I am not ready to forget this exploration,” raved participant,  Alain Broglia from France. “For me, it’s the hardest BikingMan I’ve done. A lot of unknown elements (the food, the heat, the route), which made it difficult as well as an unforgettable gravel experience,” said Franck Vergely from France.

“It was amazing! And the sunrises and sunsets were absolutely magnificent,” added Ceri and James Bickenel from the UK.

As Sri Lanka continues to shine as a go-to destination in South Asia, SriLankan Airlines, the national carrier, remains committed to partnering with global events, highlighting the island as the gateway to an adventure-filled or rejuvenating holiday experience, or a bit of both. Through various initiatives, the airline has effectively showcased Sri Lanka’s vibrant blend of culture, heritage, history and natural beauty, establishing it as the quintessential destination for travelers of all kinds.

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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SriLankan Airlines powers BikingMan Ultracycling World Championship

Kanchan Nath

- May 10, 2024

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats