The Tourism Authority of Thailand (TAT) is expecting THB 3.18 trillion (USD 106 billion) in overall tourism revenue for Thailand in 2020, or a 4% year-on-year increase.

Thailand welcomed the 39 millionth tourist on 27 December 2019. The Thai government has launched 16 tourism stimulus measures aimed at stimulating more inbound travel, including the opening of more VAT refund shops and counters, 24-hour cross-border tourism on the Thai-Malaysian and Thai-Lao borders during weekends and holidays, the e-visa service and exemption of the visa-on-arrival fee until 30 April 2020, and the 50% discount on airport landing fees for international flights from 1 December 2019 to 30 April 2020, to name but a few.

Yuthasak Supasorn, governor of TAT said: “Leveraging these favourable factors and gearing up to mark the 60th anniversary in 2020, TAT is committed to making travel and tourism the kingdom’s most economically promising, environmentally sustainable, and culturally vibrant sector.”