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Thailand sees first signs of tourism recovery

Thailand sees first signs of tourism recovery

Mark Elliott

- November 23, 2014

Thailand experienced its first monthly tourist arrivals growth of the year in October, leading to hopes of an upturn in the country’s tourism fortunes.

According to the latest data from the Tourism Authority of Thailand (TAT), a total of 2.18 million overseas tourists visited the country last month, 6.1% more than in October 2013.  This marks the first month of growth in a year that has seen the country hit with political protests, a military coup, nationwide curfew and martial law.

Thawatchai Arunyik (pictured centre)launched the visa fee waiver scheme for Chinese citizens in August
Thawatchai Arunyik (pictured centre)launched the visa fee waiver scheme for Chinese citizens in August

And October’s growth was primarily driven by a 67% jump in arrivals from mainland China. The monthly total of 501,043 visitors from China represented 23% of the total number of monthly visitors to Thailand.

And TAT governor, Thawatchai Arunyik, attributed the strong performance to a recent decision to scrap the visa fee for citizens of China and Taiwan.

“We are pleased that the tactical visa fee waiver strategy produced results. It is the first positive upturn in arrivals this year, and we are optimistic that the growth will continue in both November and December,” he said.

After China, Malaysia was the second biggest source market to Thailand, with 262,803 arrivals, up 11.1% year-on-year, while other ASEAN countries including Singapore (+4.9%), Myanmar (+48.7%), Cambodia (+16.4%) and the Philippines (+4.6%) also climbed.

Arrivals from Israel surged 78.7% to 14,475, due to a long holiday in the country, while visitation from India increased 9.1% to 87,990. The TAT didn’t provide any data for European, Australian or North American visitor numbers.

For the first 10 months of the year, Thailand has now welcomed 19.74m international visitors, and is on track to meet its full-year target of 25.5m arrivals. This would mark a decline of 4.6% compared to 2013, but an increase of 14.1% from 2012.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Thailand sees first signs of tourism recovery

Mark Elliott

- November 23, 2014

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats