The Tourism Authority of Thailand (TAT) announced that international tourist arrivals for this year surpassed its target of 35 million visitors, generating over 1.8 trillion Baht in tourism revenue.

This landmark achievement highlights Thailand’s strong tourism rebound and sets the foundation for an even greater year ahead, as 2025 has been declared the Amazing Thailand Grand Tourism and Sports Year.

With targets for 2025 to welcome between 36 and 39 million international visitors and generate 1.98 to 2.23 trillion Baht in tourism revenue, Thailand is poised to strengthen its position as a premier global tourism hub that offers exceptional experiences whilst fostering sustainable growth across the sector.

What helped Thailand hit the target?

TAT governor Thapanee Kiatphaibool credited this remarkable achievement to strategic government initiatives that enhanced Thailand’s appeal as a world-class destination. 

As of Friday,  27th December, Thailand welcomed a total of 35,047,501 visitors from around the world.

Thailand was able to meet its targets thanks to several notable policies, including the visa exemption for citizens of 93 countries which allows qualified travellers to stay in the country for up to 60 days.

The elimination of TM.6 immigration forms at 16 key border crossings to streamline entry processes also drove up arrivals numbers. 

These measures significantly improved travel convenience, encouraging more visitors to opt for Thailand as their destination of choice.

The world comes flying in

The aviation sector also played a vital role, with international airlines resuming routes and introducing new ones from primary and secondary cities worldwide. 

This expansion increased total airline seat capacity into Thailand to 47 million in 2024, an increase of around 26 percent compared to 2023. 

Over 311 additional flights were scheduled during the December high season, adding over 70,000 seats.

Adding to Thailand’s appeal were high-profile events and festivals, such as the Amazing Thailand Countdown 2024, the Maha Songkran World Water Festival 2024, and fan meet concerts featuring Thai and international artists. 

Attractions inspired by popular TV series, music videos, and movie filming locations further captivated global audiences, expanding the market for quality tourists from short-haul and long-haul regions.