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That holiday feeling in a bottle

Megha Paul

- October 28, 2019

TUI has now developed a new first-to-market product to help combat the winter blues and evoke the elusive ‘holiday feeling’. The Holiday Feeling in a Bottle is a brand-new moisturising lotion from the group that has been developed to deliver a burst of ‘holiday feeling’ for when we need it most.

The lotion is enriched with essence of mojito, sea salt and tropical palms – all of which were voted for by the nation as key holiday feeling triggers, proven to give the holiday feeling.

The company’s research found the top 30 things that spark the holiday feeling, with the first sip of holiday cocktail, soaking up a picture-perfect view and swimming in the clear blue sea all making the list. The research also found that the positive feeling we experience whilst away is a short-lived one – with the average traveller losing the holiday feeling less than four days (3.7 days) after unpacking their bags.

The limited edition ‘Holiday Feeling in a Bottle’ product is available free of charge at select retail stores.

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That holiday feeling in a bottle

Megha Paul

- October 28, 2019

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats