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Thomas Cook India, SOTC launch ‘Ultra Flexible’ European holidays

Thomas Cook India, SOTC launch ‘Ultra Flexible’ European holidays

Megha Paul

- March 18, 2022

Thomas Cook (India) and SOTC Travel, have introduced ‘Ultra Flexible’ holidays that offers flexibility, choice and convenience of pricing. The 8-day tour features 5 days in Switzerland with the flexibility of choosing 3 days in France, Italy or Austria for free. “Ultra Flexible” holidays comes without the restrictions of either minimum number of co-travellers, fixed dates, airlines or fixed timings for sightseeing.

Thomas Cook and SOTC’s internal data-consumer insights reveal that with the constant changes brought on by the pandemic, flexibility is a key traveller need. Hence, to offer its customers the power of choice and much-needed flexibility, the companies have introduced unique “Ultra Flexible” holidays – at INR 99,000.00. Basis customer demand, Switzerland has been selected as the prime destination, with customers getting to choose their second European destination from 3 favourites: France, Italy or Austria – free of cost!

To build confidence in travel, Thomas Cook and SOTC’s “Ultra Flexible” holidays comes with the reassurance of the company’s local representatives in Europe.

To strengthen customer confidence in travel, Thomas Cook & SOTC’s “TravShield” is safety commitment – with only vaccinated staff and co-passengers among many other precautions, building on their “Assured” travel safety protocols – developed in association with Apollo Clinics. TravShield & Assured together, ensure best in class safety and protection for travellers in the post Covid era, covering every distribution, delivery and partner touch point in the travel ecosystem.

Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Limited, said, “The genesis of this innovative product was the growing consumer need for flexibility/choice. Our “Ultra Flexible” holidays, hence, ushers in complete flexibility – a very attractive proposition of an 8 day Europe holiday for just INR 99,000. With 5 days in scenic Switzerland as the hub, customers are offered a choice of 3 additional days in France, Italy or Austria, making it a full 8-day itinerary.”

He added, “With premium hotels and exclusive mountain excursions, our “Ultra Flexible” holidays are easy-paced as we have chosen highly flexible inclusions like hop-on-hop off city tours, the Swiss Travel Pass and have included merely breakfast – allowing customers the flexibility of selecting their dining preferences (local cuisine/Indian) as per their choice. We’ve removed all the restrictions that would typically come with such tours – to ensure complete flexibility: so no fixed departure dates or fixed departure cities, no minimum number of co-travellers and no fixed airline! This is an unbelievable offer and we look forward to our customers booking by March 25th to avail of the amazing benefits.”

Daniel D’Souza, President & Country Head – Holidays, SOTC Travel, said, “The pandemic has ushered in new and changed consumer behaviours and flexibility has emerged a key traveller demand. Hence to delight our customers, we have curated “Ultra Flexible” holidays that comes at an unbeatable price. The tour has been thoughtfully designed by our holiday experts and features our traveller favourite of Switzerland as the key destination, with the flexibility and choice of adding on France, Italy or Austria basis their preference – free of cost!”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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Thomas Cook India, SOTC launch ‘Ultra Flexible’ European holidays

Megha Paul

- March 18, 2022

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats