Tourism Fiji is celebrating International Day of Happiness with the launch of its Shot of Happiness Project. In a world where happiness is often measured by social media likes and filters, the campaign is intended to highlight what true happiness looks like on these platforms.

From 12:00 FJT on 20 March, Fijian locals will take over the Tourism Fiji Instagram feed for 24 hours, sharing 24 unfiltered and authentic moments taken on the archipelago of 333 islands where happiness comes naturally.

Fiji enlisted the help of its community to capture these everyday moments of true happiness. Armed with a handful of disposable cameras*, they had one task: to take a shot of what makes them happy. No do overs, no filters, no touch ups – only genuine, in the moment happiness. The result is a collection of images that beam with the pure, unfiltered joy of the island nation.

By showing how people can embrace the beauty of unedited moments in their lives, Tourism Fiji hopes to encourage the world to spark more moments of authentic happiness.

The trade is also invited to join the movement by sharing their own unfiltered moments of pure happiness on Instagram and be in with the chance to win £100 of Love2Shop vouchers which they can spend on something that will make them happy.