Scandalous Foods, a B2B innovator in Indian sweets for the restaurant and catering industry, has released a revealing survey detailing consumer preferences during the festive season. The report sheds light on the dominant position of traditional Indian sweets, which have surged ahead of Western desserts and ice creams in festive consumption patterns.

The survey, conducted among a mix of over 1,000 consumers and 100 restaurants, underscores a clear preference for classic Indian mithais prior to the festivities, which now account for 55% of all festive dessert sales. By comparison, Western desserts make up only 25% of sales, with ice creams and chocolates rounding out the remaining 20%. Rasmalai, Gulab Jamun, and innovative fusion desserts such as Rasmalai Tiramisu have emerged as top choices, especially in the HoReCa (Hotel/Restaurant/Catering) segment.

Scandalous Foods attributes this growth to several factors, including the growing trend toward healthier, innovative dessert options and a pricing strategy that resonates with both consumers and businesses. Expanding their distribution network from 400 to over 1,500 touchpoints in the last year alone has also contributed to the increased availability and accessibility of these beloved sweets, particularly during the festive season.

Commenting on the findings, Sanket S, Co-Founder of Scandalous Foods, stated:  “It has never been in doubt that Indian sweets are world-beaters when it comes to satisfying sweet cravings, especially during festive seasons. Our latest survey reinforces that traditional mithais continue to hold a special place in the hearts of Indian consumers, particularly in moments of celebration. As we scale our operations and innovate with fusion desserts, we are excited to meet the evolving demands of the market while staying true to the rich heritage of Indian sweets.”

The survey also highlights the pivotal role that the HoReCa sector plays in the resurgence of traditional Indian desserts. Quick Service Restaurants (QSRs) and cloud kitchens, in particular, have driven the surge in orders, with festive gifting also contributing strongly to sales growth. Additionally, the rise of fusion sweets, blending traditional and modern flavors, reflects a growing trend toward culinary experimentation, especially among younger consumers.

As the festive season continues to unfold, Scandalous Foods anticipates sustained demand for both classic and innovative sweets, predicting that Indian mithais will continue to capture a dominant share of the market well into the wedding season and beyond.