Travelodge has launched its new ‘SuperRooms’, bringing the ‘premium economy’ concept familiar to airline users to the UK budget hotel market.

Peter Gowers, Travelodge chief executive said:  Our new ‘SuperRoom’ adds an extra choice, for customers who value that little bit more comfort and are spending more time in the room.

“We are all used to airlines offering a premium economy cabin that bridges the gap between traditional economy class and an expensive business class offer. 

“We wanted to bring that same choice to budget hotel guests.  With premium products like Lavazza coffee machines and Hansgrohe showers, the functional things you’d expect from Travelodge like our Dreamer™ Bed and USB ports throughout, as well as little touches like hot chocolate and a free KitKat, we are pleased to be offering even greater choice for our customers in some of the best locations in the UK.”

The new SuperRooms are currently available at Travelodge London Waterloo, London Farringdon, London Euston and London City Road. It will also be available at Heathrow Central from 19 May 2017.

During 2017 the company expects to invest approximately £5m in the initial launch of 1000 SuperRooms, including further central London locations, London’s Heathrow and Gatwick airports and Bath.

The rooms are expected to attract a typical premium of approximately GBP10-20 per night above the company’s classic rooms, which were recently upgraded nationwide as part of a GBP100m modernisation programme.