Traveltek Group Ltd has made its debut in Southeast Asia, introducing a potentially game-changing booking solutions to the region’s tech-hungry travel industry.

The UK-headquartered firm has opened an office in Singapore, targeting OTAs, retail agents, cruise bookers and tour operators seeking technology to help them keep pace with customer demand for leisure travel, particularly cruise, with Asian passenger volumes growing at double-digit rates every year.

Experienced cruise and IT industry professional Javine Tan is heading up Traveltek’s South-East Asia operation, responsible for developing commercial opportunities in Singapore, Malaysia, Indonesia, Thailand, Vietnam and Myanmar.

Tan, who has worked in business development and marketing roles for Asia’s most popular cruise lines – Star Cruises and Royal Caribbean – has already forged deals with large local travel companies as they look to harness Traveltek solutions to get a competitive edge in the marketplace.

“Travel businesses in the region are very keen to know how Traveltek’s advanced technology can help them maximise distribution channels and sales,” explained Tan who joins Traveltek as business development manager for South-East Asia. Selling travel, particularly cruise, is largely a manual process in Asia and so Traveltek fills a huge void in the market, providing a platform that ticks every box, from dynamic packaging to live access to more than 300 suppliers, including 190 cruise lines, via our API.”

Ms Tan added, “Traveltek’s 20 years of industry experience and its roster of big-name clients, from Flight Centre to Virgin Holidays Cruises, are piquing the interest of potential clients too,In addition, companies are approaching us to help them establish an online presence, based on our experience transforming small retail operations into e-commerce successes.”