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Travelzoo: Spontaneous travel is key to happiness

Christian Tolentino

- April 22, 2019

Travelzoo - Key to happiness

Travelzoo - Key to happiness

Travelzoo has published the results of its Spring Travel Trends Survey, revealing that travelling spontaneously leads to a better and happier life.

Are your clients looking to book their next trip way ahead of time? You may want to suggest a more spontaneous schedule as research by the travel deals company, Travelzoo, revealed that almost half (49%) of respondents who self-identify as spontaneous leisure travellers strongly perceive themselves as happy, while only a third of non-spontaneous travellers say they feel happy in life.

“Spontaneous travel” refers to unplanned travel in terms of timing and/or location, such as a last-minute weekend getaway or a trip to an unexpected destination.

The survey results indicate that spontaneous leisure travel is on the rise, with 83% of survey respondents reporting that they will consider taking a spur-of-the-moment trip in 2019.

“The real spirit of travel”

Sharry Sun, Travelzoo’s global head of brand, commented: “At Travelzoo, we believe that the real spirit of travel lies in curiosity and the desire to reach outwards and search for authentic experiences.

“Traveling spontaneously allows us to step outside of the worlds we live in every day, and reward ourselves with recharged energy, unexpected encounters and even life-changing self-reflection.”

Positive and confident

Spontaneous travellers are almost twice as often to state that they are happy most of the time and can handle the  unexpected challenges of life, compared to non-spontaneous travellers.

40% more spontaneous travellers said they were content and satisfied with their lives, and feel connected with family, friends and the world. These rates are consistent across all the countries that participated in the survey: Australia, Canada, China, France, Germany, Hong Kong, Japan, Spain, the UK, and the US.

Travelzoo - Spontaneous travel

Looking for inspiration

Spontaneous travellers actively seek out information and ideas to be inspired. Almost no spontaneous traveller (less than 4%) would go on a trip without feeling the call of their internal desire, compared to 17% of non-spontaneous travellers.

In addition, 26% of spontaneous travellers try five or more sources of information to get the most unusual, quirky or off-the-beaten-track travel ideas, in contrast to only 13% of non-spontaneous travellers.

About the Spring Travel Trends Survey

The Travelzoo Spring Travel Trends Survey is part of a series conducted four times a year (Spring, Summer, Autumn, Winter). The research was completed by 6,129 consumers aged 18 and over in AustraliaCanadaChinaFranceGermanyHong KongJapanSpain, the UK, and the US, who responded to an online questionnaire in February 2019.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Join our global community of over 5 million travel and hospitality executives.

Travelzoo: Spontaneous travel is key to happiness

Christian Tolentino

- April 22, 2019

Travelzoo - Key to happiness

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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