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TTE Research Shows Technology Budgets Continue To Rise In 2017

TTE Research Shows Technology Budgets Continue To Rise In 2017

Simon Willmore

- January 24, 2017

Technology budgets are on the rise for 58% of buyers in the travel industry, according to a new survey by Travel Technology Europe.

More than half (58%) of tech buyers in the travel industry will have bigger budgets in 2017. This reflects well from the previous year as 57% said their budget was greater in 2016 compared to 2015 and only 10% had a smaller budget.

Despite uncertainty over Brexit, 88% said it won’t affect their budget (43%) they weren’t sure (37%) or it may even increase their budget (8%). Only 13% said Brexit will damage their budget.

When it comes to investing in new technologies, 68% invest at least once a year.

David Chapple, event director for Travel Technology Europe, commented: “Despite there being huge social, economic and political changes on the horizon, Travel Technology Europe’s research shows some optimistic predictions for 2017.  Many technology budgets keep increasing and many keep investing in new technologies every quarter. The biggest challenges for the industry are mobile, competition, fraud, social, VR and Europe, whereas the industry is most excited about mobile, VR, AI/Chatbots, payments (Blockchain), social media and 3D.”

At Travel Technology Europe, up to 6,000 travel and technology leaders have a chance to gain insight from experts and peers of the industry, gaining valuable knowledge and contacts to keep up with the pace of the rapidly changing industry.

150 travel buyers took part in the 14th Travel Technology Europe annual survey in December 2016. 57% of respondents worked in the UK, 25% in continental Europe.

Online registration is now open for Travel Technology Europe. Visit  www.traveltechnologyeurope.com/register to apply for a free visitor pass.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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TTE Research Shows Technology Budgets Continue To Rise In 2017

Simon Willmore

- January 24, 2017

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats