Visit California will be stressing on experiential ‘self-drive’ trips in California in their promotional activities in the Indian market in the coming years. The tourism marketing agency of California believes the destination has earned a lot of laurels for its fabulous road trips with international travellers and would help in attracting a lot of ‘experience-seeking’ Indian travellers to the destination. This was revealed by Ashley Abney, manager of international marketing at Visit California.

“California is the Mecca for road trips. We really want to focus and promote self-drive road trips in the coming years,” she said.

Visit California has put together 12 fabulous road trip itineraries for trade to promote. Road trips starting from San Francisco and ending at Mendocino or Yosemite and the Pacific Coast Highway No.1 to Los Angeles are quite popular and full of natural beauty, great food trail, amusement parks, theme parks, she added.

According to her, self-drive tours are already popular with almost 40% of Indian visitors to California.