Global travel marketplace WebBeds reaffirmed its commitment to the long-term prosperity of Thailand’s tourism and hospitality industries with the launch of an innovative new visual campaign that showcases the Tourism Authority of Thailand (TAT)’s Must-Do wonders of Pattaya, the country’s vibrant resort destination.

This engaging video will be revealed to the travel trade across multiple B2B platforms, including WebBeds’ own booking sites, a dedicated web page, email marketing campaigns, social media channels, and the company’s popular monthly e-magazine, Travel Aggregator, to ensure maximum visibility and engagement with the travel trade, who will have access and can then showcase the video via their own promotional channels which target end travellers.

This latest collaboration follows the highly successful Bangkok Unboxed video partnership between WebBeds and the TAT, which focused on the Thai capital and generated nearly three million views on YouTube. 

The innovative approach resulted in the campaign winning the Content Marketing of the Year award for Thailand at the TDM Travel Trade Excellence Awards 2024 held in Bangkok on Thursday, 17th October. 

Creative collaboration

KS Sun, WebBeds’ president for the Asia-Pacific said of this collaborative endeavour: “We are thrilled to be working with the TAT once again to help stimulate travel and tourism in Thailand. Released earlier this year to coincide with the Arabian Travel Mart, our ‘Bangkok Unboxed’ campaign was an unprecedented success. The top five videos achieved a combined watch time of over 35,000 hours and more than 52,000 engagements, which demonstrates the power of WebBeds’ global network. We are delighted that the TAT has entrusted us to embark on this new project together, and we look forward to revealing the best activities and attractions Pattaya has to offer.”

TAT deputy governor for international marketing in Asia and the South Pacific Pattaraanong Na Chiangmai added: “At TAT, we are committed to working side-by-side with our esteemed travel trade colleagues to drive business to Thailand. We were very happy with the results of the ‘Bangkok Unboxed’ campaign, which has resulted in a significant uptick in interest for the city. Now, we are delighted to extend this video series to Pattaya, which ranked as the 15th most-visited city in the world in 2023. As one of our key wholesale partners, we appreciate WebBeds’ efforts to stimulate travel to Thailand and we look forward to strengthening our collaboration, potentially to more Thai destinations in future.”

A dazzling presentation

The new campaign for Pattaya will follow WebBeds and TAT’s award-winning formula, as these two proactive partners come together to create one dazzling destination video that presents a diverse selection of activities and experiences, including what’s new and exciting in this dynamic destination. 

In line with TAT’s 5 Must Do in Thailand campaign, the video will reveal what visitors “Must Taste”, “Must Try”, “Must Buy”, “Must Seek”, and “Must See” during their trip to Pattaya, as well as one additional element, “Must Stay”, which reflects WebBeds’ expertise in the hospitality sector.

WebBeds’ destination videos aim to support TAT in its efforts to achieve its full-year targets of 35 million international visitors in 2024 and 40 million arrivals in 2025, while positioning the kingdom’s tourism industry for a prosperous future.